After 14 years of corporate experience in the areas of Business & Product Development and Market Research, managing projects mainly in industrial sectors, Rochele has directed her career path, by attending a Master of Strategic Design, towards a more human-centered approach.

She is in her element when in search for creative ideas and fresh business models, extracting from field researches  users’ insights and team collaborating for ideas implementation.

She holds a Bachelor degree in Chemical Engineer, a MBA in Finance and a Master in Strategic Design.