On the 31st of December we launched the campaign #cambiasmimundo, as a result of the collaboration with Ashoka Spain. We harnessed the collective intelligence of 20 young #changemakers to create a campaign based on the following challenge:
How can we get more people to identify themselves as agents of change?
20 youths were asked to respond to this question in a workshop held in Madrid between 12 and 13 December 2015 in the context of “Young Changemakers Project”, by Ashoka. All the participants led social initiatives to solve challenges in their environment.
The outcome of the workshop held in Madrid on 12 and 13 December 2015 is contained in the videos below:
The campaign has been relaunched on the platform Thunderclap to gain a major impact. Thunderclap is a tool that let the same message at the same time, to be spread through Facebook, Twitter, and Tumblr.
The campaign #cambiasmimundo will be officially re-launched on 4 February and all the messages will be contemporaneously published at 12pm on 4th February.