Innovation is essential to any company to survive and evolve. Many organizations consider the incorporation of innovation a very difficult challenge, they don’t clearly understand how to manage the process without asking a well paid consultancy. Crowd innovation is a new way to respond to this need, it is based on crowdsourcing.  

Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.

Merriam-Webster

Therefore Crowd innovation entails the inclusion of many people in the innovation  process, both internal or external, in order to generate and combine new ideas and solutions. The evolution of new information and communications technologies, facilitated opening innovation process to collective new ideas. Innovate cheaper does not mean less quality, since the crowd is more numerous therefore statistically more powerful. Crowd innovation is relevant in business contexts where customers can help generate ideas the company may not have thought of. It can help generate new ideas of:

  • Products
  • Services
  • Branding
  • Promotion

A couple of examples of well known brands using crowd innovation processes:

Coca-Cola, with the “Shaping a Better Future” challenge asks entrepreneurs to create improvement-ventures for the project-hubs of youth employment, education, environment and health.

Lego launched Cuusoo, an online platform that allows members of the public to post their ideas for potential Lego products.   Read more about the topic in: crowdsourcing.org