Our world is connected, and yet, we do not collaborate well with one other as much as we can.

The answer lies in building bridges and integrating different perspectives that are capable of creating common solutions to complex problems. Our world needs more collaboration, more synergy and less polarity.

There’s a big advantage in using a collaborative process when developing a work that has to include different perspectives on a common objective, such is the case of an organizational internal process.

I could observe this after co-designing a communications strategy with a group of 8 people.

The Preprocess

The idea was to make a puzzle of all the different angles of view of the members of the team, assuming these people would be the most adequate to explain and define their own work and the objectives of the organization they belong to.

Hence, the the following step was to formulate the right questions to best recollect all the different nuances of each idea but at the same time to make sure the process remained focuses on a specific purpose.

So, inspired by this enlightening TED talk, I had watched a few weeks before:


I decided to structure the questions, using as reference the “WHY – HOW – WHAT” framework.

On this base, I wrote the questions and their explanations on the flip-chart:

Yes, I changed the order of one of the items…

The big day: creating together

The next day, it was a Friday morning and we had gathered in Somos Mas headquarters in Madrid, Spain. It was a very special day because the team was quite almost the complete Somos Más Europe team.

So I started reading the questions adding some explanation, contextualizing and offering examples.

Once the context was given, we started with the first question. The team started writing ideas and inputs on post-its of different colours (each question) and posting it on the flip-chart; the time they had to answer varied, according to the complexity of the question.

All the process was visually documented by Verity, Somos Más Europe graphic facilitator.


At the end of each step everyone explained his/her ideas to the rest of the group.


The final result was extremely rich in content and pretty exhaustive, it helped us all understand better what our common goals are and how to define more clearly what we are, what we do and what we want to do better.

Once the bunch of post-it was elaborated and digitalized, my surprise was to see so clearly the awesome power of collective working and how collective intelligence can enhance the outcomes of a process by improving the to access the knowledge and experience of the network  and how it an help distribute and organize the work in new and innovative ways.

Raffaella Toticchi, Somos Más Europe, Communications Manager.